In 2007 Studio Propeller were contracted by Green Pages – a Sydney based eco-product directory, to develop a creative strategy to relaunch the product as a bi-monthly ‘eco-lifestyle’ magazine. Studio Propeller developed the editorial frameworks, and commissioned Studio Round to implement a design solution that would redefine the nuts and berries personality of the typical eco-mag.

We commissioned and edited the first edition of the relaunch magazine before handing it back to Greenpages to be produced, edited, and designed in-house. The strategic advisor for the relaunch was Lou Weis.