| The Ketel One Commission The Ketel One Commission is an annual collaborative exhibition with some of Melbourne’s most talented Craftsmen. The exhibition is an initiative of Dutch Vodka brand Ketel One and their creative agency Splendid Communications. The 2011 exhibition will be curated by our Creative Director, Ewan McEoin. Invited practitioners range from illustrators to furniture makers, from photographers to web designers; representing a diversity of professions connected by their creativity and their demand for creative originality. While celebrating the individual, the exhibition seeks to explore a set of unifying creative values that define the essence of craftsmanship – a respect for the tools of the trade, the appreciation of materials, the pursuit of originality, the search for autonomy and the creation of worthwhile outcomes. For 2011, 15 leading ‘Craftsmen’ have been invited to consider and respond to the central provocation of ‘restoring craftsmanship to the modern world’. The Commission invites practitioners to join with their peers to reflect upon the essence of their creative practice and to communicate their inspiration, motivation, and process in a group exhibition at PinUp Gallery in May 2011. www.ketelone.com |
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